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Why Innovate with Kraft Foods?

Powerhouse Brands

The company has an unrivalled portfolio of products in the beverages, cheese, convenient meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O.

Open Innovation in Action

Open Innovation has driven a number of recent product enhancements in MiO beverages and partnering with Terracycle to manage packaging waste.

Innovation Focus

We have more than 3,000 scientists, chemists and engineers driving innovation in 15 R&D Centers worldwide. We hold more than 5,000 patents wordwide with more than 900 granted in 2011 alone.

A Market Leader

Kraft is North America's fourth largest consumer packaged food and beverage company, with revenues of approximately $19 billion in 2011.

Spirit of a Startup; Soul of a Powerhouse

Launched as a public and independent company on October 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse.

Why innovate with Kraft?

Innovation is key in helping us deliver the delight that you expect from your favorite Kraft brands. There’s also a lot of science that sits behind our products. Innovation, Research and Development can help us solve the scientific challenges that we face in some of these areas and against the backdrop of our brands, Kraft is the place for ideas to grow.

We do recognize that this innovation can come from many sources and that there are great ideas out there in other business sectors, at the other end of the size chart to individual inventors and all the way in between. We’re looking for new partnerships to develop these ideas, to enhance and speed up our innovation and to create partnerships where all involved succeed.

We look forward to working together to help you achieve your goals and grow your ideas, while helping us to fulfill our vision of making brands that make amazing happen.

Chuck Davis: Executive Vice President, Research, Development, Quality & Innovation

"At Kraft Foods, innovation is the lifeblood of our company. And open innovation is the catalyst for how we want everyone to innovate at Kraft Foods. Today, we're strengthening our open innovation efforts to better collaborate with external partners, develop winning relationships of mutual value and bring new ideas to the marketplace."