What are we looking for?

Ingredient

While Kraft employs hundreds of scientists and food technologists, we are always interested in identifying new and emerging ingredients that can improve our products and processes. Ingredients that deliver natural food preservation, clinically proven benefits or better shelf stability are just some of the areas of the areas of interest.
Packaging

A critical element of all of our products, packaging keeps our products safe and fresh while driving first impressions and conveying critical information. If you have innovations to improve sustainability, insure product safety or increase consumer convenience, review our packaging needs and share your ideas.
Process

We are always looking for new and innovative ways to produce our products and enhance consumer value. If you have a process technology that can improve quality, lower costs, or simplify food preparation, let us know. And, if your technology meets the specific needs of our process briefs, we would like to hear from you
Product

Do you have a product that is ready-to-go or in-market that meets our highlighted needs? Or that you believe would be a perfect fit with our current Kraft brands or help us move into an adjacent market? Then tell us about it. The ideal product is one that has unique consumer appeal and benefits. No recipes please!
Technology

We are looking for new & innovative technologies that can meet an identified need or simply enhance the beneficial nature of our products. Technologies that can act as barriers, improve or modify flavors, deliver ingredients or give our products and processes unique and novel characteristics are always of interest.

What are we looking for?

Innovation is at the heart of the Kraft business, however, we appreciate that we may not be able to meet all of our technology goals alone. As a result we have put together a list of our top priority business wants (our "Needs List") and have opened it up for all to see.

We are especially interested in ingredient, packaging, processing, complete product and technology solutions with our specific needs in each area listed below. Please take the time to browse the selection of active needs on this site and click through to register and submit an idea. The list is always changing and active so keep checking back to see our latest open projects.

If you have an idea as a Kraft consumer for a new recipe or a new idea for existing products; the team at our consumer website will be delighted to hear from you.

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Our Needs

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Ingredients that provide sustained energy

Feeling that you lack energy can impact your motivation to complete the mental and physical tasks of daily life. Of interest are foods and ingredient enablers that have been shown to intensify feelings of energy and improve measures of non-exercise performance over a sustained period of time.

Category: Ingredient

ID: DFF2C506-25F9-42C0-BE77-74EE97A73196

Expires: 6/30/2013

Tags: Energy, sustained energy, lasting energy, endurance, fatigue, focus, mental energy, ingredient

Ingredient

Packaging

Process

Product

Technology