Innovation is at the heart of the Kraft business, however, we appreciate that we may not be able to meet all of our technology goals alone. As a result we have put together a list of our top priority business wants (our "Needs List") and have opened it up for all to see.
We are especially interested in ingredient, packaging, processing, complete product and technology solutions with our specific needs in each area listed below. Please take the time to browse the selection of active needs on this site and click through to register and submit an idea. The list is always changing and active so keep checking back to see our latest open projects.
If you have an idea as a Kraft consumer for a new recipe or a new idea for existing products; the team at our consumer website will be delighted to hear from you.