Kraft Collaboration Kitchen > English > What are we looking for?

  1. Ingredient

    While Kraft employs hundreds of scientists and food technologists, we are always interested in identifying new and emerging ingredients that can improve our products and processes.  Ingredients that deliver natural food preservation, clinically proven benefits or better shelf stability are just some of the areas of the areas of interest.

  2. Packaging

    A critical element of all of our products, packaging keeps our products safe and fresh while driving first impressions and conveying critical information.  If you have innovations to improve sustainability, insure product safety or increase consumer convenience, review our packaging needs and share your ideas.

  3. Process

    We are always looking for new and innovative ways to produce our products and enhance consumer value.  If you have a process technology that can improve quality, lower costs, or simplify food preparation, let us know.  And, if your technology meets the specific needs of our process briefs, we would like to hear from you

  4. Product

    Do you have a product that is ready-to-go or in-market that meets our highlighted needs?  Or that you believe would be a perfect fit with our current Kraft brands or help us move into an adjacent market?  Then tell us about it.  The ideal product is one that has unique consumer appeal and benefits.  No recipes please!

  5. Technology

    We are looking for new & innovative technologies that can meet an identified need or simply enhance the beneficial nature of our products.  Technologies that can act as barriers, improve or modify flavors, deliver ingredients or give our products and processes unique and novel characteristics are always of interest.

What are we looking for?

Innovation is at the heart of the Kraft business, however, we appreciate that we may not be able to meet all of our technology goals alone.  As a result we have put together a list of our top priority business wants (our "Needs List") and have opened it up for all to see.

 

We are especially interested in ingredient, packaging, processing, complete product and technology solutions with our specific needs in each area listed below.  Please take the time to browse the selection of active needs on this site and click through to register and submit an idea.  The list is always changing and active so keep checking back to see our latest open projects.

 

If you have an idea as a Kraft consumer for a new recipe or a new idea for existing products; the team at our consumer website will be delighted to hear from you. 


Our Needs

Behavior change tools for weight management
Digital tools that activate small but meaningful behavior change that can promote achievement and maintenance of a healthy weight.
Category: Technology
ID: 907DB96D-5AA9-48E4-B7B5-097F7C809E0E
Expires: 6/30/2013
Tags: Weight management, feedback loop, digital health, technology
Kid-friendly, mom-approved Lunchables components
Kid-friendly, mom-approved fresh and/or wholesome sides with consumer-friendly ingredient lines, a minimum 90 day shelf life, and that do not require a packaging redesign to incorporate.
Category: Product
ID: 9A014BC0-4526-45EC-AFB0-01B1E5EF59B3
Expires: 6/29/2013
Tags: Lunchables, components, product
Shelf life extension of meat raw materials
Technology to maintain protein and fat properties of meat raw materials over extended shelf life.
Category: Technology
ID: 2DF68119-459D-44B4-B0DB-AD54C7CBC299
Expires: 6/30/2013
Tags: Meat, freezing, antioxidants, technology
Miscellaneous Innovations
Please submit against a defined need on this website if possible or use this brief as a reference for any great innovations that do not fit against the current list of published briefs
Category: Miscellaneous
ID: 6EEF9B4C-C7A5-441F-9B1A-C9A7FEF80DD6
Expires: 12/31/2015
Tags: Ingredient, Process, Packaging, Product, Technology, Other, Miscellaneous
Allergen free, high melting chocolate chips
Allergen free and cross contact allergen free compound chocolate chips that have high melting point (> 100F) and do not contain soy lecithin, partially hydrogenated oil or artificial color
Category: Ingredient
ID: 4C756198-60CA-4E2E-9DA8-8EA043C56269
Expires: 6/28/2013
Tags: High melting, allergen free, chocolate chips, ingredient