|Tags: packaging development, tools, services, techniques, packaging design, consumer testing, packaging
Enablers to Accelerate Package Design and Development
Novel and impactful package design improves on-shelf impact enables consumers to make a positive emotional connect with the product drive purchase and improve the overal product experience. Kraft is seeking to identify packaging design partnerships with "best in class" differentiated tools, capabilities and services that improve quality of package development and accelerate pace of development.
Package design, development tools and services (functional design, prototyping, pilot plant and equipment capabilities, development and testing expertise, and consumer testing expertise) to accelerate package development process and/or increase likelihood of delivering a consumer preferred differentiated product (package) in the marketplace. Preference is for "unique in the industry" capabilities.
Potential partners must be able to create and develop Kraft properietary unique, affordable and functional packaging that may be easily commercialized and filled at optimal line speeds.
Partners with novel scientific approaches to packaging consumer, customer & trade research, &/or with enhanced design, development & commercialization techniques. Not seeking shelf-ready solutions.