Kraft Collaboration Kitchen > English > Why Innovate with Kraft Foods?


Why innovate with Kraft?

Innovation is key in helping us deliver the delight that you expect from your favorite Kraft brands.  There’s also a lot of science that sits behind our products.  Innovation, Research and Development can help us solve the scientific challenges that we face in some of these areas and against the backdrop of our brands, Kraft is the place for ideas to grow.


We do recognize that this innovation can come from many sources and that there are great ideas out there in other business sectors, at the other end of the size chart to individual inventors and all the way in between. We’re looking for new partnerships to develop these ideas, to enhance and speed up our innovation and to create partnerships where all involved succeed.

 

We look forward to working together to help you achieve your goals and grow your ideas, while helping us to fulfill our vision of making brands that make amazing happen.

Chuck Davis: Executive Vice President, Research, Development, Quality & Innovation

"At Kraft Foods, innovation is the lifeblood of our company. And open innovation is the catalyst for how we want everyone to innovate at Kraft Foods. Today, we're strengthening our open innovation efforts to better collaborate with external partners, develop winning relationships of mutual value and bring new ideas to the marketplace."