Kraft Foods Group, Inc. Privacy Policy Effective Date: 3/31/2012
This website is owned and operated by Kraft Foods Group, Inc. At Kraft, we recognize that visitors to our site may be concerned about the information they provide to us and how we handle that information. We’ve prepared this website Privacy Notice to address those concerns. This notice relates only to information collected through this website.
You are about to provide certain personal data to us by using our Kraft Foods Collaboration Kitchen website (“Website”). Before you provide personal data to us, carefully read this Data Privacy Notice as you will be asked to acknowledge and agree to it before you can complete the submission process.
We recognize that you may be concerned about the data you provide to us, and how we treat that data. Thus, protecting your privacy and ensuring that your personal data is held securely is very important to Kraft Foods. We have developed this Data Privacy Statement to address those concerns and to explain to you what personal data we collect and how we use, process and disclose such personal data. This Data Privacy Statement will apply when you use our Website and is applicable to data collected by Kraft Foods and its affiliates for use by Kraft Foods companies worldwide.
If you have any questions about this Data Privacy Notice, or if you would like to request information about or access to personal data we may maintain about you, please contact us at
Kraft Foods Group, Inc.
1 Kraft Court
Glenview, IL 60025
Attention: Consumer Relations
1-800-543-5335
(9 a.m. - 5 p.m. Eastern Time, Monday through Friday, excluding holidays.)
or Email Us.
· Information We Collect
Personally-Identifiable Information
- Site Registration
- Idea Submission Form
- "Contact Us" Link
- Other Site Features
Aggregate and Non-Personal Information
- Cookies
- Web Beacons
- Flash Cookies
· How We Process and Use Personally-Identifiable Information
· Who do we disclose personal data to and why
· Links To Other Websites
· How we keep your personal data secure and private
· How long do we keep your personal data and can you check or delete your personal data
· Your Choices
· Updates To This Privacy Notice
· How To Contact Us
Information We Collect
Personally-Identifiable Information
During the registration and submission process, you will have to submit certain personal data and information to Kraft Foods and its affiliates. “Personal data” means any data related to an identified or identifiable person. During the submission process, you will be asked to provide the following personal data: your name, address, telephone number, and e-mail address so we can contact you about your submission. You may choose to provide additional information as well, and you may be asked to provide additional personal data at a later stage.
We only collect personal data from individuals who provide it to us voluntarily and knowingly, such as by submitting an innovation on our Website or by providing name and address information and requesting follow-up contacts from us. You can visit our Website without telling us who you are or providing us with any personally identifiable information about yourself. Please ensure that if you provide details of any other person that such details are provided with his or her consent.
Registration
To take full advantage of the Kraft Foods Collaboration Kitchen website, you may choose to register on our site. In the registration process, we request certain information (such as your contact information or company name) so we can provide you with further information about the review and status of your submission. You cannot submit an innovation on the site without registering first. This will allow us to contact you if further information is needed and to keep you updated on the status of your submission.
Idea Submission Form
If you elect to submit your ideas and upload documents through the Idea Submission Form on this site, information such as your name, address, phone number and e-mail address will be submitted along with your innovation so we can contact you about your submission. You may choose to provide additional information as well.
"Contact Us" Link
If you e-mail us through the "Contact Us" link on this site, we ask you for information such as your name and e-mail address so we can respond to your questions and comments. You may choose to provide additional information as well.
Other Site Features
We may offer visitors to our website various other options, relating to submitting ideas to Kraft which we may change from time to time. We may ask you to submit certain personally-identifiable information so that you can take advantage of these options.
Aggregate and Non-Personal Information
We also collect non-personal information, including your internet address, the time of your visit, and the pages you view, on an ongoing basis when you use our Website. The collection of this non-personal information may be done through "cookie," “web beacons” and “Flash cookie” technology. Please ensure that your web browser settings reflect whether you agree to accept such technology. If you do not wish to accept such technology you may have to adjust the privacy settings of your web browser accordingly.
Cookies
Like many companies, we use "cookies" on our website. Cookies are bits of text that are placed on your computer’s hard drive when you visit certain websites.
When you visit our website, cookies are placed on your computer. We use cookies to tell us, for example, which step in the submission process you are working on. We collect this information to manage the submission process on our website.
The "help" portion of the toolbar on most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Remember, though, without cookies, you may not be able to take full advantage of all of our website features.
Web Beacons
Certain pages on our site may contain "web beacons" (also known as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party.
Flash Cookies
Certain pages on our Website that use Flash technology may generate local shared objects (also known as Flash cookies). Flash cookies are stored on your computer and may contain information about how and when you use the Website. Although your Flash cookie settings are separate from your ordinary Cookie settings, described above, the “help” portion of the toolbar on most browsers will tell you how to stop accepting new Flash cookies, how to be notified when you receive a new Flash cookie, and how to disable or delete existing Flash cookies. Remember, though, without Flash cookies, you may not be able to take full advantage of all of our Website features.
How We Process and Use Personally-Identifiable Information
You are providing personal data because you submit a specific idea to us or you would like us to contact you. We may use your personal data in order to respond to your submission and requests, to provide you with access to certain areas and features of this Website and to communicate with you about your activities on this website.
We use non-personal web-usage data to monitor and improve the performance of our Website. This information may be connected to your personal data to create a profile for you so we can provide offers to you, customize your visit to our Website, improve our services, and direct pertinent information to you.
Who do we disclose personal data to and why
We will make your personal data and non-personal information available to selected employees of Kraft Foods and its affiliates worldwide responsible for and in connection with the collaboration process as well as to carefully vetted third party business partners who provide services to us strictly in connection with this process. We may also provide your personal data and non-personal information to third parties if we believe in good faith:
· we are required to do so by law, regulation or court order;
· it is necessary to establish, protect or defend Kraft Foods’ rights;
· we are acting to protect the health or personal safety of Kraft Foods’ employees or affiliates;
· we are acting in an emergency to protect the health or personal safety of Site users or the general public or in the interests of national security; or
· we are acting for other purposes set out when your information is collected or in any additional terms and conditions applicable to the particular feature of the Site.
We reserve the right to transfer any personal data and non-personal information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal data provided through this Website in a manner that is consistent with this Data Privacy Statement.
For residents in the European Union:
Kraft Foods is a globally operating company and your submission may also be interesting for other enterprises of the Kraft Foods group of companies. Thus, when submitting your personal data to us, you shall agree that such data may be passed or made available to Kraft Foods and its affiliates some of which are based in countries outside the European Economic Area. Please note that such countries may have less stringent data protection laws compared to the country from where you submitted your personal data. However, all Kraft Foods affiliates are required to comply with an internal privacy policy which requires that steps are taken to protect your personal data and that it is only used for the purpose(s) for which it was submitted by you.
This Website is hosted on servers in the United States for Kraft Foods by third party service providers Rackspace US, Inc. and BrightIdea Incorporated (together the “Hoster”). The Hoster recognizes that the European Union and Switzerland have established strict protections regarding the handling of EU and Swiss personal data, and the Hoster therefore has elected to adhere to the US-EU Safe Harbor Privacy Principles and US-Switzerland Safe Harbor Privacy Principles (together, the "Safe Harbors") with respect to such EU and Swiss personal data that it receives in the United States. For further background and information about the Safe Harbors, and to see the Hoster's representation on the Safe Harbor List, please refer to the U.S. Department of Commerce's website at www.export.gov/safeharbor.
It may be necessary for us to transmit your personal information to outside the above Jurisdiction*, and, where the site is based within the European Economic Area (EEA), to outside the EEA, and you agree to this transfer. Further use or disclosure of the information by them for other purposes is not permitted.
* The EEA currently comprises the following states: Norway, Iceland, Lichtenstein, UK, Ireland, Netherlands, Belgium, France, Germany, Italy, Denmark, Finland, Slovenia, Lithuania, Estonia, Spain, Cyprus, Czech Republic, Austria, Greece, Latvia, Hungary, Luxembourg, Malta, Poland, Portugal, Slovakia, Sweden.
By agreeing to the Submission Policy of this website, you are explicitly “opting-in” to the Privacy Policy of this site. If you do not wish to have Kraft Foods collect and share your personal information, you should not register and submit your innovations to us through this website. This "opt-in" mechanism provides you the opportunity to positively indicate that you would like or do not object to our sending you such further communications and we will not send you any unless you have "opted-in". Opting-in or opting-out will be up to you and, in addition, if you do not want us to use your personal information for a particular purpose or disclose it to a third party, you may "opt out" at any time by contacting us as provided below. Please note though, by opting-out, you may not be able to participate in certain activities on the Site.
To “opt-out” contact us at the address below and tell us what you would like us to do with your personal information
Kraft Foods Group, Inc.
1 Kraft Court
Glenview, IL 60025
Attention: Consumer Relations
1-800-543-5335
(9 a.m. - 5 p.m. Eastern Time, Monday through Friday, excluding holidays.)
or Email Us.
Links To Other Websites
This website may contain links to other websites. We provide these links solely for your convenience and information. Kraft Foods assumes no responsibility for the content or practices of websites we link to, and linking should not suggest or imply any affiliation or endorsement by Kraft Foods of the linked website. Different websites have different privacy practices. You should always check the privacy notice of the specific site you’re visiting to understand the privacy practices associated with that site. The Data Privacy Statement applies only to information collected by Kraft Foods through this Website.
How do we keep your personal data secure and private
Kraft Foods follows industry standards and maintains reasonable technical, physical, and administrative security measures to protect your personal data and non-personal information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Only authorized Kraft Foods employees and service providers’ staff will be authorized to have access to your personal data. To the extent third party service providers have access to your personal data, Kraft Foods has entered into contracts to make sure that your personal data remains secure and private. Kraft Foods is not responsible for the improper disclosure of any information due to errors in transmission or the unauthorized acts of third parties.
How long do we keep your personal data and can you check or delete your personal data
Your personal data will be kept by Kraft Foods only for as long as is reasonably necessary, taking into account any legal requirements under applicable laws.
Your Choices
If you wish to verify, correct, update or delete any of your personal data that you provided to Kraft Foods through this Website, contact us at the above contact address, telephone number or e-mail. Please understand that such requests may take a few weeks to process. If you are already registered with the website, you can make changes to your personal information by going to “My Account” and updating your personal information.
Updates To This Privacy Notice
We may change or update portions of this Privacy Notice at any time. Please check back from time to time so you are aware of any changes or updates to the notice. We will indicate the notice’s effective date on the first page of the notice.
How To Contact Us
If you have any questions about this Privacy Notice, you can contact us at:
Kraft Foods Group, Inc.
1 Kraft Court
Glenview, IL 60025
Attention: Consumer Relations
1-800-543-5335
(9 a.m. - 5 p.m. Eastern Time, Monday through Friday, excluding holidays.)
or Email Us.
We would be happy to answer your questions or hear your concerns.